MIRAMAR BEACH, Fla. — Would you look at that. We’re finally talking ball again.
Not court cases, or revenue sharing, or transfer portal or free player movement. Just football.
After spending two days holed up in a beachside resort for the league’s annual spring meetings, SEC coaches decided to drastically alter the narrative from this painfully parliamentary offseason.
The coaches want to play the Big Ten once a season. As soon as possible.
“I think I can speak for the room when I say that’s our first goal as coaches,” said LSU coach Brian Kelly said. “But you gotta get a partner who says we’re in for that, too.”
USA TODAY Sports reported last October that the SEC and Big Ten were talking about a scheduling agreement, one that would significantly increase media rights revenue as a stand alone regular season series. A Big Ten official, speaking in December on the condition of anonymity due to the sensitivity of the discussions, said the series may not begin until later this decade or the early 2030s because of logistics.
But in the fluid environment of college sports, where the world revolves around generating revenue to help offset pay for play, what’s concrete one month is mailable the next. Especially for the two super conferences quickly coalescing and gaining further separation from the rest of college football.
The ultimate goal of any scheduling agreement would be a straight 16 vs. 16 format, but there are obstacles. While Kelly said he was speaking for the entire group of coaches, that’s theoretically.
They all want to play a game against the Big Ten, but not all in the same manner. Like everything of late in college football, nothing lives in a vacuum.
There are tentacles and unintended consequences to every decision. It begins with the SEC schedule debate (eight or nine games?), and includes the College Football Playoff selection committee (do Big Ten games strengthen resumes?).
If the league sticks with eight games, coaches are full-go on playing a non-conference game against the Big Ten. If the league moves to nine conference games, that could be a problem for the four SEC schools (Florida, Georgia, Kentucky, South Carolina) with current annual rivalry games against an in-state ACC school.
Playing nine conference games, an annual rivalry game and a game against the Big Ten would leave those four teams with one flexible game on the schedule. Washington, Oregon, Iowa and Southern California are in similar situations in the Big Ten, which currently plays nine conference games.
In other words, a simple 16 vs. 16 schedule agreement might be difficult to execute. But an agreement that includes a majority of the schools from each conference would still generate significant revenue and attention.
“I’m all for it, but it’d be like the Kansas City Chiefs playing the Green Bay Packers for an 18th regular season game,” South Carolina coach Shane Beamer said. “And the other teams aren’t.”
Any schedule agreement also depends on the most perplexing issue of the moment: the College Football Playoff selection committee. Specifically, metrics used to select teams.
Many in the SEC believe they were unfairly penalized for playing in the most competitive conference in college football. Losses, they said, held more weight than wins — no matter the strength of the conference.
There must be a process, SEC officials say, where the selection committee votes within the subtleties of the season. Case in point: Indiana.
The Hoosiers won 11 games in 2024, but beat one team with a winning record and received an at-large berth. While a rotating Big Ten schedule gave Indiana a favorable draw, the selection committee could have weighed that factor — instead of simply rewarding the Hoosiers for winning games.
Then there’s SMU, which had two losses in a conference that was 3-8 vs. the SEC in the regular season, and was selected ahead of three-loss Alabama, Ole Miss and South Carolina.
The 10 Football Bowl Subdivision conferences that make up the CFP already showed a willingness to change formats after only one season of the 12-team structure. The CFP last week eliminated automatic byes for the highest-ranked four conference champions, and instituted a straight-seed process for the 2025 season.
Maybe friction from the offseason will filter into the selection committee room, too, where the human condition typically outweighs other objective and subjective factors.
Or maybe it’s as simple as winning games that matter, and another non-conference win over a Big Ten team would go a long way in the eyes of the committee. Especially against the conference that has won the last two national titles.
“We want to show we have the depth in this league from top to bottom,” Kelly said. “And we are the premier league in the country.”
Finally, a return to football normalcy.
Until the next legal hurdle, anyway.
Matt Hayes is the senior national college football writer for USA TODAY Sports Network. Follow him on X at @MattHayesCFB.